Displaying 31 to 40 of 89
Why product placement could replace the more traditional TV advert in the UK
30 May 2024Professor of Marketing Chris Hackley, looks into the history of product placement deals in UK TV, discussing how changing TV viewership might see these replace the traditional TV advert
Field Trip to Enterprise Mobility for MSc Human Resource Management
27 May 2024Postgraduate students on our MSc Human Resource Management degree were invited to visit the European Headquarters of Enterprise Mobility on the 23 May 2024.
Emeritus Professor Rosemary Deem elected to the Academia Europaea
26 Apr 2024The School of Business and Management is pleased to announce Emeritus Professor Rosemary Deem has been elected to the Academia Europaea
After a 20 year hiatus, Beauty giant Sephora is reopening shops in the UK
24 Apr 2024Dr Nisreen Ameen uses her knowledge of cutting edge AI to examine how beauty brand Sephora plans to make a success of re-entering the UK retail environment
Royal Holloway academics launch essential anti-misinformation checklist ahead of global elections
24 Apr 2024A group of academics from Royal Holloway have unveiled new guidance to help empower the public to make informed decisions amidst the fight against misinformation.
Research finds AI algorithms can help ’mumpreneurs’
20 Mar 2024New research, led by academics from Royal Holloway, University of London found AI algorithms generated significant economic and non-economic value for ‘mumpreneurs’.
Brands need to concentrate on authentic messaging if they want to connect with Super Bowl fans
09 Feb 2024On the biggest night in the world for marketing spend - The NFL’s Super Bowl - Dr Lucy-Gill Simmen & Dr Ling Xiao offer tips on how brands can use authentic storytelling to connect to consumers
Research finds that companies can become more creative by adapting their strategy to include AI and Generative AI
06 Feb 2024New research led by a Royal Holloway academic suggests that organisations who are willing to adapt their strategy and adopt new AI solutions will see higher levels of creativity.
School of Business and Management Year in Business Speed Recruitment Evening 2024
05 Feb 2024Lightning fast connections were forged between companies and students at the School of Business and Management's Year in Business Speed Recruitment Evening on 29 January
Join the School of Business and Management at this year's QS Discover Masters Events
01 Feb 2024The School of Business and Management will be attending 2024 QS Discover Masters Events at Athens, London and Milan
